Almena is a jiu jitsu clothing brand. Founder Christaly Alberracin wanted a logo to represent a modern, performance-driven, high quality product with allusions to the martial art. The red stripe references the stripes used jiu-jitsu belts to indicate a student's level within a given belt rank. More stripes indicate a higher proficiency level. I wanted to use imagery that is subtle enough to be clean, powerful, and minimalistic, but could turn the heads of those aware of such symbolism.