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Ando Hiroshige
Book Design




This is a short book on the evolution of Japanese ukiyo-e artist Ando Hiroshige’s 19th century woodblock prints.
Typography Assignment, 2019

Roles:
Writer
Designer
Print & Bookbinder
Friedman Psychiatry
Identity Design
Logo Design
Art Direction
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BRAND ASSETS

Final Logo
Friedman Psychiatry is Dr. Ran Friedman's psychotherapy practice in Plano, Texas. Through Wix Marketplace, I designed his brand identity including his logo & marketing assets, including the name of his practice, his slogan, and basic design style guidelines.
Above is the final logo, and below are previous iterations; the main focus was to highlight communication, openness, and collaboration. Using overlapping elements, subtle symbols related to speaking and listening, while keeping the aesthetic professional (without getting clinical) and warm.
Runner-Ups
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