I was the first hire for the in-house Brand Creative design & copy team at Jonathan Adler, a new department directed at unifying and elevating the brand visuals and voice across all customer touch points. In addition to keeping up with the weekly marketing production schedule, I worked side-by-side with the department director to establish design processes and workflows, implementing best practices to ensure efficiency, consistency, and scalability as the creative department expanded. I also regularly collaborated with senior leadership to present design concepts, strategies, and seasonal refreshes on event-based projects and print catalogs.
As the senior designer, I personally owned the process then later managed a team of designers to create compelling marketing assets, including email campaigns, SMS messages, social media content, and event and retail signage. We developed and implemented standardized processes for seasonal promotions, redesigning and applying a more intentional and mature look and feel among cross-functional teams.